Norwegians still pay for journalism – but are skeptical of AI
Published
Many Norwegians still pay for news, even though artificial intelligence (AI) is becoming increasingly common in the media industry. A new survey from Journalisten shows that AI so far does not appear to have weakened willingness to pay for journalism.
According to the survey, 41 percent of Norwegians have paid for digital media. The researchers so far find no signs that AI is making people less willing to pay for good journalism. This means that many readers still see the value of news produced by journalists.
At the same time, skepticism toward AI journalism is strong. Many Norwegians are unsure whether news that has been written or processed by AI can be trusted. The survey thus shows that people are positive about paying for journalism, but more critical when it comes to the use of new technology in newsrooms.
The results are nevertheless preliminary, and developments in the field are moving quickly. It is therefore uncertain what will happen to willingness to pay and trust in the media in the years ahead. It will be important to follow new surveys to see whether the findings change.
Sources: Journalisten
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