The future of beauty shopping: Douglas bets on artificial intelligence and consulting
The Douglas drugstore chain has unveiled a new development strategy designed to change the way Poles buy cosmetics. The company aims to combine traditional in-store shopping with modern technology. The main goal is to offer customers more personalized services that address their individual skincare needs.
A key element of the new strategy is the use of artificial intelligence (AI) for skin diagnostics. Thanks to special digital tools, customers will be able to easily check the condition of their complexion and select the products that are most suitable for them. In this way, Douglas wants to reduce the risk of purchasing cosmetics that do not deliver the expected results.
In addition to technology, the company places great emphasis on the role of experts. Qualified consultants are to work in the drugstores, helping customers interpret the results of tests performed by AI. Combining the knowledge of specialists with the capabilities of algorithms is intended to make shopping more professional and comfortable for consumers.
These changes are a response to the growing expectations of customers who are looking for not just products, but also expert advice in stores. Douglas plans to introduce these solutions in its locations across Poland in the coming months. If the strategy proves successful, it could set a new standard in the beauty industry on the Polish market.