Free ATMs and Artificial Intelligence: How Do Central and Eastern Europeans Travel?
A new study conducted by Visa shows that travel is having an increasing impact on how we evaluate our banks. Residents of Central and Eastern Europe, including Poles, are increasingly looking for services that facilitate foreign trips. The report's findings suggest that the banking sector must adapt to the new needs and expectations of its customers.
The most important factor for travelers today is the cost of using money abroad. Nearly two-thirds of those surveyed admitted they would consider switching banks if a new institution offered free ATM withdrawals worldwide. This shows that additional fees and commissions are a major issue for tourists when planning their holiday budgets.
Another important trend mentioned in the report is the growing role of modern technologies. More and more people are interested in using artificial intelligence (AI) to plan and coordinate their trips. AI-based tools help with quick ticket bookings, finding the best accommodation, and creating personalized sightseeing itineraries.
The Central and Eastern European region is becoming increasingly mobile, and Poles are more willing to use digital payments outside the country. Convenience and financial security during holidays are becoming priorities. Customers no longer treat favorable currency conversion terms as a luxury, but as a standard service they demand from their bank.
In summary, banks that want to retain their customers will have to invest in better conditions for travelers. Combining free financial services with modern digital tools could be the key to market success in the coming years. Customers are becoming increasingly aware and are choosing companies that offer them real savings and modern solutions.