The fight against disinformation in Poland: more and more Poles are encountering deepfakes
The problem of spreading false information and digital manipulation is growing in Poland. According to the latest data, as many as 45 percent of Poles admit that they have already had direct contact with deepfake technology, which refers to artificially generated images or recordings intended to mislead recipients.
The situation is becoming increasingly serious because fake content is becoming harder and harder to distinguish from authentic material. Studies indicate that 35 percent of respondents consider fake news a much more dangerous form of disinformation than other online threats. Such content can not only be misleading but can also influence social and political decisions.
In response to these challenges, concrete steps are being taken in Poland to increase internet safety. New EU directives play a key role here, imposing greater responsibility on digital platforms for verifying published content. These regulations are intended to help remove harmful materials more quickly.
In addition to legal regulations, social and expert initiatives that support the fight against disinformation are also important. Actions taken by specialists, such as the initiative by Robert Szustkowski, aim to educate users and promote tools that allow for the recognition of fake advertisements and manipulation.
The fight against disinformation remains one of the greatest challenges for Polish society in the digital age. Experts emphasize that the key to improving security is not just the law, but above all the awareness of recipients, who should approach information found on the internet with a critical mindset.