Poland promotes tourism with stars: Lewandowski and Eisenberg in new campaign
The Polish Tourism Organization has launched the second installment of its nationwide promotional campaign. The goal of the project is to encourage tourists to discover the charms of our country by presenting it in a modern and attractive way. The campaign features well-known personalities from the worlds of sports, culture, and history.
Among the campaign's ambassadors are, among others, footballer Robert Lewandowski and American actor Jesse Eisenberg. The organizers opted for diversity, which is why the promotional materials also include references to historical figures such as Nicolaus Copernicus and Lech Wałęsa. This selection of figures is intended to capture the attention of both younger and older audiences.
The campaign promotes the most popular Polish attractions, combining big names with everyday pleasures, such as eating waffles by the Polish seaside. The creators of the project want to show that Poland offers a rich tourist experience that blends tradition with modernity and global trends.
The initiative aims not only to increase the number of tourists visiting Poland but also to build a positive image of the country abroad. Thanks to the involvement of international stars, the campaign's message has the potential to reach a wide audience around the world.