Kraków promotes Poland to the world: a new tourism campaign

Published 2026-10-20

The Polish Tourism Organisation (POT) has launched the third installment of its international promotional campaign under the slogan "POLAND. More than you expected." This time, Kraków has become the main protagonist of the marketing efforts, aiming to attract foreign tourists with its rich history, culture, and unique atmosphere.

The campaign focuses on showcasing Poland as a modern country that is simultaneously full of historical landmarks. Kraków, as one of Poland's most popular cities, was not chosen by accident. The organizers want to emphasize that the capital of the Małopolska region offers much more than just well-known attractions like the Main Market Square or Wawel Castle, encouraging travelers to discover the city's less obvious corners.

Promotional activities primarily include social media and digital platforms, which are targeted at audiences in key foreign markets. Through modern video materials and photographs, POT aims to change the way tourists perceive our country, presenting Poland as an attractive travel destination at any time of the year.

Tourism industry experts emphasize that such initiatives are of great importance to the local economy. An influx of foreign guests supports not only hotels and restaurants but also local entrepreneurs and cultural institutions. Thanks to the campaign, Kraków has the chance to strengthen its position on the map of the most important European tourist centers.

The "POLAND. More than you expected" project is part of a broader strategy to build a positive image of Poland abroad. The organizers announce that the campaign will continue in the coming months, and its reach may be expanded to include other Polish cities that have the potential to interest an international audience.

Sources: NowyMarketing

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