Effie Awards Poland 2026 Nominations Announced: The Best Advertising Campaigns in the Country
The organizers of the prestigious Effie Awards Poland 2026 competition have announced the official list of nominated projects. This is one of the most important events in the Polish marketing industry, which rewards the most effective advertising campaigns every year. In this year's edition, the jury granted a total of 115 nominations, which were divided into 23 diverse categories.
The largest media agencies operating on the Polish market are competing for the title of the best in the industry. Among the leaders in terms of the number of nominations are media houses Zenith, Starcom, Spark Foundry, and Wavemaker. Their projects were recognized for their innovative approach to customer communication and the measurable business results achieved through the presented strategies.
The Effie Awards competition enjoys great recognition in Poland because it evaluates not only the creativity of advertisements but, above all, their effectiveness. The nominated campaigns show how the needs of Polish consumers are changing and how brands are using new technologies to reach audiences on social media and in traditional media.
The full list of nominated works is now available to the public. Now, the jury faces the difficult task of selecting the winners in each category. We will find out the laureates during a gala ceremony, which will summarize this year's edition of the competition and highlight the most important trends in Polish marketing for the coming year.