Controversy surrounding the new spot promoting Poland: did the film damage the image of the Tri-City?
The Polish Tourism Organization recently published a new promotional spot intended to encourage foreign tourists to visit our country. However, the film has sparked a wave of criticism on social media and among residents of the coast. Many viewers believe that the way the Tri-City was presented is unattractive and overly pessimistic.
Critics point out that the shots of Gdańsk, Gdynia, and Sopot are gray, sad, and do not reflect the true character of these cities. Voices online have suggested that instead of a modern and vibrant metropolis, viewers saw places that look abandoned. According to many, a promotion prepared in this way could have the opposite effect of what was intended and discourage potential visitors.
Representatives of the regional tourism industry emphasize that the Tri-City has a very rich cultural and recreational offering, which was missing from the short video. There have even been calls for the cities to receive an official explanation or restitution for the use of their image in a way that does not promote the region positively.
For now, the Polish Tourism Organization has not issued an official statement on the matter. Marketing experts note, however, that the discussion surrounding the spot shows how important it is to tailor the message to the expectations of the audience. The question remains whether the institution will decide to make changes to the campaign to improve the image of Polish cities in the eyes of foreign tourists.