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Wielkopolska encourages travel: new campaign promoting the region

2026-07-13

Wielkopolska encourages travel: new campaign promoting the region

The Greater Poland Tourism Organization has announced the launch of the next stage of its promotional campaign under the slogan "Wielkopolska for the weekend." The goal of this initiative is to attract tourists looking for interesting places for a short, two-day getaway in Poland.

As part of the new installment of the campaign, a special promotional spot has been created, showcasing the region's greatest attractions. The video material aims to demonstrate the diversity of Greater Poland, from historic cities to picturesque natural areas that are perfect for active relaxation.

The creators of the campaign hope that this modern form of promotion will encourage residents from other parts of the country to visit the region. Greater Poland emphasizes its easy accessibility and rich cultural offerings, which can be attractive to both families with children and solo travelers.

Promoting the region is a key element of the local tourism development strategy. The organizers emphasize that short weekend trips are becoming an increasingly popular trend among Poles, which is why it is worth investing in showcasing the tourism potential of Greater Poland.

The new promotional spot will be available on social media and on websites dedicated to tourism. Regional representatives hope that the campaign will translate into an increase in the number of visitors in the coming months.

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