Poznań to host major tourism event Buy Poland 2026
Poznań has been chosen as the host of the prestigious "Buy Poland 2026" event. This important tourism industry meeting will take place in two years and will attract experts from all over the world to the capital of Greater Poland. The organizer of this project is the Polish Tourism Organisation (POT), which is responsible for promoting our country on the international stage.
"Buy Poland" is a series of B2B workshops—business meetings that focus on the development of inbound tourism to Poland. The main goal of the event is to establish direct cooperation between Polish entrepreneurs and foreign travel agencies. Thanks to these discussions, foreign tour operators can get to know the Polish offer better and encourage tourists to visit our cities and regions.
Although there is still plenty of time until the event itself, preparations have already begun. The Polish Tourism Organisation has announced that official registration for participants has opened. Tourism companies, hotels, and local organizations wishing to promote their services can already register their interest in participating in the event.
The choice of Poznań as the meeting venue for 2026 is no coincidence. The city is famous for its excellent conference infrastructure and rich history, making it an ideal location for international guests. Organizing such a large event is a huge opportunity for local entrepreneurs, restaurateurs, and hoteliers to present their services to a wide audience.
The development of inbound tourism is key to the Polish economy, as it attracts capital and creates new jobs. Events such as "Buy Poland" help build a modern and attractive image of Poland abroad. In 2026, Poznań will become the center of Polish tourism for a few days, which will certainly benefit the entire region.