Poznań to host major tourism event Buy Poland 2026
Poznań has been chosen as the host of the prestigious Buy Poland 2026 event. It is one of the most important events in the Polish tourism industry, attracting professionals from all over the world. The meeting is organized by the Polish Tourism Organisation (POT), which is responsible for promoting our country abroad.
Buy Poland is a B2B workshop, meaning business meetings between companies. Its main goal is the development of inbound tourism to Poland. During this event, Polish entrepreneurs, such as hotel owners, transport providers, and regional representatives, have the opportunity to meet with foreign travel agencies and establish new collaborations.
The selection of Poznań as the venue for this event is a significant distinction for the city. The capital of Greater Poland possesses modern infrastructure and a rich cultural offering, making it an ideal location for international guests. Thanks to Buy Poland 2026, Poznań will be able to showcase its greatest assets to tourism industry experts.
Registration for the event has already begun. The Polish Tourism Organisation encourages companies from all over the country to sign up. This is an excellent opportunity to showcase the offerings of Polish cities and regions and to attract more foreign tourists in the coming years.
Experts emphasize that such initiatives are crucial for the Polish economy. Building strong relationships with foreign partners makes Poland an increasingly popular destination on the map of Europe. The event in Poznań promises to be an important step in the further development of this sector.