Travel changes our requirements for banks: Poles are looking for better solutions
Foreign travel is becoming an increasingly important factor influencing the choice of a bank for residents of Central and Eastern Europe, including Poland. The latest study conducted by Visa shows that customers are increasingly evaluating their financial institutions through the prism of benefits offered during trips.
The report shows that nearly two-thirds of travelers from our region would be willing to change their current bank if another institution offered them free ATM withdrawals worldwide. For many people, the ability to freely access cash without additional commissions is a key argument when choosing a personal account.
In addition to financial issues, customers are increasingly using modern technologies when planning trips. The study indicates that the popularity of artificial intelligence-based tools that help organize travel is growing. Consumers expect their banks to offer increasingly advanced and digital solutions that facilitate the management of expenses in foreign currencies.
The study results suggest that the banking sector must adapt to the changing needs of customers for whom mobility is a priority. Banks that invest in free foreign services and modern technologies supporting travelers have a chance to gain greater trust and user loyalty in the coming years.