Donald Tusk calls on Civic Coalition politicians to be more active on social media
Prime Minister Donald Tusk has addressed the members of his party, the Civic Coalition, with an important appeal. The head of government emphasized that politicians should devote more attention to their presence on social media ahead of the upcoming elections, which will take place next year.
According to the Prime Minister, it is crucial that the party's message be better tailored to the needs and expectations of different voter groups. Tusk noted that modern online communication is an essential tool for conducting an effective political campaign in this day and age.
Civic Coalition politicians are now expected to post content online more frequently and react actively to current events. The goal of these actions is to reach a wider audience, especially young people, who most often look for information on the internet.
Political communication experts point out that the role of platforms such as Facebook, X, and Instagram is constantly growing. Elections in Poland are increasingly being decided in the digital space, where public debate is shifting away from traditional media.
It is not yet known what specific changes to the communication strategy will be introduced in the coming months. It is certain, however, that the ruling party intends to intensify its efforts to maintain public support before the approaching vote.