Cash payments remain preferred by Romanians in online commerce
Although technology is advancing rapidly in Romania, the payment methods used by consumers remain traditional. The latest data shows that between 55% and 60% of transactions made in online commerce are still paid with cash upon delivery of the parcels.
This preference for "cash on delivery" persists despite the widespread adoption of new technologies, such as artificial intelligence and social media commerce. Romanian consumers seem to prefer the security of verifying the product before handing over the money, thus maintaining cash as the primary method of payment.
At the same time, the e-commerce market in Romania is undergoing an important digital transformation. Companies are investing more and more in tools based on artificial intelligence to personalize the shopping experience and to attract customers directly from social media platforms.
Experts observe that, although there is an openness to innovation, changing payment habits is a slow process. Trust in digital payment methods is gradually increasing, but cash remains a central element in the local digital economy.
In conclusion, the market in Romania is at a moment of transition. It remains to be seen how buyer preferences will evolve as digital solutions become more accessible and secure for the general public.