The Romanian e-commerce market: The rapid rise of international players
The Romanian e-commerce market is undergoing a significant shift this year, increasingly influenced by the presence of major international platforms. A recent analysis conducted by WebDigital shows how new foreign players are managing to capture the attention of Romanian consumers in a very short time.
At the center of this transformation is the Trendyol platform, which has recorded a spectacular increase in user preference. According to data collected from 19 different industries, this retailer's visibility share grew from approximately 8% in 2024 to over 43% in 2025. This rapid evolution demonstrates a change in the purchasing behavior of Romanians, who are increasingly turning toward global applications.
This expansion puts considerable pressure on local merchants, who must adapt their strategies to remain competitive. Intense competition in the online market often brings benefits to consumers, such as a greater diversity of products and more attractive prices, but it forces domestic stores to invest more in marketing and the quality of services offered.
In conclusion, the e-commerce market in Romania is becoming an increasingly dynamic and globalized environment. It remains to be seen how local businesses will manage to cope with this external competition and what measures they will take to maintain their market share in the face of major international platforms that continue to expand aggressively.