German giant Müller opens a technology center in Bucharest
The German company Müller, one of the largest perfume and drugstore retailers in Europe, has announced the opening of a new technology center in Bucharest. This decision marks an important milestone in the development strategy of the company, which currently owns nearly 1,000 stores in nine European countries and has over 35,000 employees.
The choice of Romania for this project was not accidental. Company representatives stated that they were impressed by the high level of training of local specialists, as well as the positive attitude of the people. Bucharest was selected as a strategic location to support the group's digital infrastructure at an international level.
The new center will function as a technology hub where the necessary infrastructure for the digitalization of Müller's operations will be built. The project is described by company officials as unique, aimed at integrating modern solutions into the retail activities of the German chain. This investment confirms the attractiveness of the Romanian market for international companies looking for IT talent.
Through this initiative, Müller is strengthening its presence on the European market, relying on technical expertise from Romania to improve its efficiency. The opening of the Bucharest center represents an opportunity for local professionals to work in an international environment, contributing directly to the technological development of one of the most important retailers in Europe.