Agentic commerce: how artificial intelligence is changing the rules for brands and retailers
Published
Artificial intelligence is beginning to play an increasingly important role in the shopping experience. According to an article published by Progresiv, AI is no longer used merely as a search tool, but can accompany the consumer throughout the entire purchasing process. This new model is called agentic commerce.
In practice, an AI-based assistant can help the customer from start to finish. It can help discover products, compare different options, and provide information that supports the decision. For the consumer, this can make shopping faster and easier, especially when there are many similar products.
For brands and retailers, this shift may bring new challenges. Companies need to adapt to the fact that a purchasing decision can be influenced by a digital assistant, and not only by advertising or an online store's page. For this reason, product information is becoming more important, because the assistant must be able to understand and compare it correctly.
In conclusion, agentic commerce is a new direction that may change the way Romanians buy products and the way companies promote their offers. The source article presents only the general trend, and the real impact on Romanian markets will become clearer over time.
Sources: Progresiv
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