Danone's Russian division changes its name to "Milk Logic"
The company Health & Nutrition, previously known to Russian consumers as Danone Russia, has announced a rebranding. In the near future, the organization will officially change its name to "Milk Logic" (Logika Moloka).
This decision marks the next stage of the business transformation following the French Danone group's transfer of control over its Russian assets to new owners. The name change process will affect all of the company's legal documents and corporate reporting.
Despite the rebranding, the company's management assures that production processes will remain the same. The factories will continue to produce the familiar dairy products, yogurts, and desserts that are in demand by customers across the country.
Experts note that such changes are standard practice for companies transitioning to full Russian management. Consumers will be able to see the new name on product packaging in stores in the coming months.