Results of the 'Sport and Business' forum summarized in Moscow
The annual 'Sport and Business' forum has concluded in Moscow, bringing together experts, government officials, and business representatives to discuss the future of the sports industry in Russia. The main theme of the event was new market development strategies and the search for effective ways to attract audiences in current conditions.
Forum participants paid special attention to the development of sports infrastructure and the implementation of digital technologies. Experts noted that sport is becoming an important part of corporate culture today, and companies are increasingly investing in creating conditions for an active lifestyle for their employees. This direction is recognized as one of the most promising for market growth in the coming years.
An important part of the program was the discussion of marketing and media. Specialists emphasized that modern sporting events require new approaches to promotion. Integrating sports into the media space and using social networks allow for attracting more young fans and making sporting events more spectacular and accessible to a wide audience.
As part of the forum, the 'Sport and Russia – 2026' awards ceremony also took place. Awards were presented to organizations that have made a significant contribution to the development of the sports industry, the implementation of large-scale projects, and the support of a healthy lifestyle in the country.
The results of the forum showed that the Russian sports market continues to adapt to new challenges. Experts are confident that combining the efforts of business and the state will help make sports more popular and accessible to every citizen of the country in the near future.