Russian tourists change plans: Saint Petersburg has become more popular than southern resorts
In July of this year, the preferences of Russian travelers shifted noticeably. According to the latest data, traditional trips to the south of the country are giving way to other destinations. For the first time in a long time, Saint Petersburg has surpassed popular resorts in the number of bookings, becoming the leader in tourist demand.
Statistics show that Saint Petersburg accounts for 11% of all accommodation bookings. At the same time, Sochi, which has long remained the main summer vacation spot for Russians, occupies second place with a figure of 8%. Experts note that tourists have begun to choose cultural vacations in the northern capital more often than beach trips.
The average cost of accommodation in Sochi during this period is about 5,710 rubles per night. Despite the fact that this destination remains in demand, travelers are now more attentive to choosing a vacation spot, comparing prices and the quality of service in different regions of the country.
Analysts emphasize that the trend toward changing tourist routes may be linked to the desire of Russians to diversify their leisure time. In the coming months, experts will monitor whether Saint Petersburg will maintain its lead or if southern resorts will be able to regain their positions at the end of the summer season.