Former Danone Russia company changes its name to "Milk Logic"
The Russian dairy producer, previously known as Health & Nutrition, has officially announced a change to its name. The company will now be called "Milk Logic" (Logika Moloka). This change marks the latest stage in the business's transformation after the French Danone group transferred its Russian assets to temporary state management.
The company's history in Russia began many years ago when it operated under the international Danone brand. Following the French corporation's exit from the Russian market, the company was renamed Health & Nutrition. Under this name, the organization continued to produce familiar products for consumers, such as yogurts, milk, and cottage cheese snacks.
The decision to adopt the new name "Milk Logic" is linked to the company's plans to develop its own brand and strengthen its position in the domestic market. Management emphasizes that the change in branding will not affect product quality or the range of goods that are already well-known to shoppers in stores across the country.
At the moment, the company continues to operate stably and supply goods to retail chains. Experts note that such name changes have become a common practice for large international companies that have decided to remain in Russia but have changed owners or development strategies.
Thus, consumers can expect to see new packaging on store shelves in the near future. Despite the rebranding, production facilities and product recipes remain the same, which allows for the preservation of the familiar level of quality for millions of Russian customers.