Russian shoppers are increasingly choosing alternatives to well-known brands
Published
Over the past year, the consumer habits of Russians have changed noticeably. According to retail analysts, residents of the country have begun to look more frequently for replacements for the familiar Western brands that have left the Russian market or limited their operations.
Experts cite the search for better deals as the main reason for this behavior. Shoppers are increasingly paying attention to goods from domestic manufacturers, as well as products from friendly countries. Many consumers note that the quality of the new brands is often on par with well-known counterparts, while the price turns out to be significantly lower.
Retail chains are actively responding to this demand. Stores are expanding their range of private-label goods and allocating more shelf space to local brands. This helps retailers retain customers and offer them affordable products in the face of a changing economic situation.
Analysts note that interest in new brands has become a long-term trend. Shoppers have become less loyal to specific logos and are now more focused on the price-to-quality ratio. It is expected that the share of Russian goods in citizens' shopping baskets will continue to grow in the near future, as manufacturers are actively working on developing their product lines.
Sources: Retail.ru
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