Former Russian Danone subsidiary changes its name to "Milk Logic"
The Russian company Health & Nutrition, formerly known as Danone Russia, has officially announced a name change. The dairy producer will now operate under a new brand—"Milk Logic" (Logika Moloka).
The history of this company in Russia began with the operations of the international holding Danone. After the foreign corporation decided to place its Russian business under external management, the company was renamed Health & Nutrition. This change marked an important stage in the process of adapting the business to new market conditions.
The decision to rename to "Milk Logic" is part of a strategy to strengthen the company's position in the domestic market. Despite the name change, the organization's management assures consumers that production processes and product quality will remain the same. The factories will continue to produce the familiar dairy goods that Russian customers know well.
At present, the company continues to actively develop and maintain its production facilities in various regions of the country. The transition to the new brand will take place gradually so that customers can get used to the new name on the packaging of their favorite products.