United Russia has begun using neural networks to communicate with young people
The United Russia party has announced the launch of a new project aimed at interacting with a younger audience. As part of its election campaigning and information outreach, the party has begun using virtual characters created with the help of artificial intelligence technologies.
Project developers report that neural network avatars will communicate with users on social media and messaging apps. The main goal of the initiative is to make political content more accessible and understandable for young people who are accustomed to spending a lot of time in the digital space.
Virtual characters are capable of answering questions about the party's activities, explaining current legislative bills, and assisting in solving local problems. According to United Russia representatives, the use of neural networks allows for the rapid processing of a large volume of requests and maintains a 24/7 dialogue.
Experts note that this is the first such experience of using AI in Russian political campaigning at this level. In the future, the party plans to expand the functionality of the neural networks so that they can not only inform citizens but also collect suggestions for improving the urban environment and social policy.
At the moment, the project is operating in a test mode. Specialists are monitoring how users react to interacting with artificial intelligence and are gradually training the neural networks to adopt a more natural and friendly style of communication.