Danone's Russian division changes its name to "Logic of Milk"
The company Health & Nutrition, formerly known as Danone Russia, has officially announced a change to its name. Now, one of the country's largest dairy producers will be called "Logic of Milk" (Logika Moloka).
This decision marks the next stage of the business's transformation after the French Danone group transferred its Russian assets to the temporary management of the Federal Agency for State Property Management (Rosimushchestvo) in 2023. Following that, the company was renamed Health & Nutrition, and has now received a new, more localized name.
Despite the rebranding, the company's management emphasizes that production processes and product quality will remain the same. The factories continue to produce goods familiar to Russian consumers, including yogurts, curd snacks, and milk, which are popular in many regions of the country.
Experts note that the rebranding is an important step for the company to adapt to new market conditions. Transitioning to a Russian name helps the business strengthen its position in the domestic market and emphasize its independence from foreign structures.
In the near future, shoppers will be able to see updated product packaging on store shelves. The company plans to retain all jobs and continue its cooperation with Russian farms, ensuring stable supplies of dairy products.