The Future of Sports and Business Discussed at Annual Forum in Moscow
On June 25, 2026, an important event for the sports industry took place in Moscow. The capital hosted the 13th "Sport and Business" forum, as well as the solemn ceremony for the "Sport and Russia – 2026" award. This event brought together experts, entrepreneurs, and government representatives to discuss key issues in the development of sports in the country.
The main goal of the forum was to foster dialogue between the state and private companies. Participants discussed how business can assist in the development of mass sports and the construction of new facilities. In the face of modern challenges, such meetings help find new ways of financing and supporting athletes.
Following the business program, an awards ceremony was held. The "Sport and Russia" award is presented to companies and organizations that have made a significant contribution to the promotion of a healthy lifestyle. This year, the jury recognized the best projects in the fields of sports marketing, charity, and innovative technologies.
Experts noted that interest in sports investments in Russia continues to grow. New technologies and digital platforms are making sports more accessible to ordinary citizens. The forum demonstrated that cooperation between business and sports is beneficial for both parties and contributes to strengthening the health of the nation.
The "Sport and Business" forum once again confirmed its status as the main platform for professional communication. The organizers expressed hope that the presented ideas and projects will be implemented in the near future. This will help make Russian sports more modern and successful.