Self-checkout counters have become more popular than traditional ones in Russian stores
Notable changes in consumer behavior have occurred in Russian supermarkets. According to the latest data, self-checkout counters have surpassed traditional cashier-staffed registers in popularity for the first time. Now, 55% of Russians prefer to scan and pay for their purchases themselves.
Experts note that this trend is linked to people's desire to save time. Shoppers value the ability to avoid queues and control the payment process themselves. Furthermore, modern terminals have become more intuitive and user-friendly for people of all ages.
Retail chains are actively supporting this transition by installing more self-service machines in their stores. This helps companies optimize staff operations and reduce the workload on employees during peak hours. Nevertheless, traditional checkouts remain available for those who prefer human interaction or are making large purchases.
Despite the growing popularity of new technologies, experts emphasize that stores do not plan to abandon traditional registers entirely for now. In the future, the development of hybrid formats is expected, where shoppers will be able to choose the most convenient payment method for them depending on the situation.