"Logic of Milk": Former Danone Company in Russia Changes Its Name Again
A well-known dairy production company in Russia has announced a change of its name. Now, the Health & Nutrition enterprise, which previously operated under the global brand "Danone Russia," will be called "Logika Moloka" (Logic of Milk). This was reported by major news agencies with reference to the organization's official documents.
This is not the first change in the last two years. Previously, the French company Danone transferred its Russian assets to local management. After that, the company received the temporary name Health & Nutrition (H&N). Now, the management has decided to choose a simpler and more understandable name in Russian that is better suited for the local market.
For regular customers, these changes should not be a problem. The company continues to produce popular products, such as yogurts, curd snacks, and milk, which many Russians buy every day. Experts note that the quality of the goods and the recipes will remain the same, despite the change of signage and the organization's legal name.
Rebranding is an important step for business development within the country. The new name "Logika Moloka" emphasizes the company's specialization and its commitment to working effectively in current conditions. All factories, farms, and logistics centers will continue their work as usual, providing stores with fresh products.
Thus, one of the largest dairy producers in Russia is beginning a new stage of its history. The transition to a fully Russian-language name reflects a general trend in the market, where large companies adapt to new rules and strive to become more understandable to their consumers.