Why Russians prefer to buy tours in offices rather than online
Despite the development of digital technologies and the availability of mobile applications, the majority of Russians still prefer to purchase travel packages at travel agency offices. Statistics show that direct sales of tours through company websites remain at a minimal level.
The bulk of sales comes through the partner network of travel agencies. Today, thousands of such outlets operate in Russia, helping clients choose a suitable itinerary and process all the necessary documents. This business model remains in high demand, especially in the Russian regions.
Experts note that for many travelers, personal interaction with a manager plays a key role. Buyers often want to receive professional advice, ask clarifying questions about a country or hotel, and ensure the reliability of the transaction. In an office, clients feel more at ease, trusting the choice of their vacation to a specialist.
Furthermore, travel agencies often offer comprehensive support, which includes not only booking hotels and flights but also assistance with visa issues or insurance. This makes the process of preparing for a vacation simpler and more comfortable for tourists.
Thus, the traditional way of purchasing tours maintains its position in the market. As long as trust in "live" communication remains high, travel agencies will continue to play an important role in organizing vacations for Russian citizens.