Saudi company 'Shahbandar' announces rebranding to 'Komrz' and targets international expansion
The Saudi e-commerce company 'Shahbandar' announced today that it has officially rebranded to 'Komrz'. This move is part of a new strategy aimed at strengthening the company's presence in the smart commerce sector, known as 'Agentic Commerce'.
Through this change, the company seeks to provide advanced technical solutions that support business owners in managing their commercial operations more efficiently. These new technologies rely on artificial intelligence to help merchants automate daily tasks, making it easier for them to reach a larger customer base.
'Komrz' plans to use its new identity to support its ambitious expansion plans in regional and global markets. The company is specifically targeting the strengthening of its presence in the Gulf Cooperation Council (GCC) countries, in addition to entering new markets within the European continent during the coming period.
This strategic transformation is an important step for Saudi startups aspiring to compete at an international level. It is expected that this move will contribute to supporting the growth of the e-commerce sector in the Kingdom, in line with the goals of Saudi Vision 2030 to promote digital transformation and support technical innovation.