Saudi Motorsport Company Showcases Formula 1 Journey at LEAP 2026 Conference
Saudi Motorsport Company participated in the global technology conference "LEAP 2026," highlighting the significant successes achieved by the Saudi Arabian Grand Prix Formula 1 race since its inception in the Kingdom.
During the conference, the company showcased the advanced technologies it employs in organizing international races, emphasizing that hosting these major events contributes to strengthening the Kingdom's position as a leading global destination for sports and innovation.
Speakers at the session also discussed how digital technology has contributed to enhancing the fan experience at the Jeddah Corniche Circuit, in addition to the role of artificial intelligence in managing complex logistical operations during race days.
This participation comes within the framework of the Kingdom's ongoing efforts to integrate modern technology into the sports sector, in line with the goals of Saudi Vision 2030, which aims to diversify the economy and develop the entertainment and sports sectors.
In conclusion, the company affirmed its commitment to continuing to provide exceptional experiences for fans, with a focus on using the latest technical solutions to ensure the sustainability and success of the major sporting events hosted by the Kingdom in the future.