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Singapore Businesses Shift Focus to AI Profitability Amid Rising Costs

2026-07-20

Singapore Businesses Shift Focus to AI Profitability Amid Rising Costs

Singaporean companies are changing how they use Artificial Intelligence (AI) as the costs of running these advanced technologies continue to rise. Many businesses are moving away from simply experimenting with AI and are now focusing on achieving a clear Return on Investment (ROI).

In the past, some companies engaged in what experts call 'tokenmaxxing,' which refers to using the most powerful and expensive AI models for every task, regardless of whether it was necessary. This approach often led to high, unsustainable bills for businesses that were trying to integrate AI into their daily operations.

To manage these expenses, firms are now becoming more strategic. Instead of using the largest models for everything, companies are carefully matching specific AI models to the complexity of their workloads. By choosing smaller, more efficient models for simpler tasks, businesses can reduce their spending while still maintaining productivity.

This shift marks a maturing phase for the local tech landscape. As AI becomes a standard tool in the workplace, the priority for Singaporean firms is shifting from the excitement of new technology to the practical goal of making AI financially sustainable for long-term growth.

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