Amway to Launch World's First Innovative 'Gut Health' Service First in Korea
Amway, a global health functional food company, has selected the Korean market as the first region in the world to launch its innovative services. Matt Runyon, Amway's Global Head of Research and Development (R&D), stated in a recent interview that Korea is the market with the highest understanding of 'gut health' globally. Consequently, Amway has decided to introduce new services such as 'myLab' and 'myWellnessLab' in Korea first.
Runyon referred to Korea as a 'global innovation testbed.' A testbed is a place where the performance of new technologies or services is tested. The analysis suggests that because Korean consumers are highly interested in health and are very quick to adopt new technologies, success in Korea is highly likely to lead to global success.
The services being launched are based on 'microbiome' technology. The microbiome refers to the ecosystem of microorganisms living in our bodies, and gut microorganisms in particular have a significant impact on immunity and digestive function. Amway plans to provide a service that analyzes an individual's gut condition and recommends customized probiotic products.
Another reason Amway chose Korea as the first launch country is Korea's excellent IT infrastructure and data analysis capabilities. Korea is a place where health management using digital technology is very active. This environment is highly beneficial for Amway to collect data and further refine its services.
In conclusion, this service launch is a case that demonstrates the high standing of the Korean health functional food market. Amway plans to expand this service to other countries in the future based on its experience in Korea. Korean consumers will be the first in the world to experience personalized gut health management services, allowing them to manage their health more systematically.