'Red Ginseng' Emerges as a New Must-Buy Item for Foreign Tourists
Recently, red ginseng products have gained immense popularity as a must-have item on the shopping lists of foreign tourists visiting Korea. While cosmetics and dried seaweed were the primary purchase items in the past, the number of foreigners seeking red ginseng has increased significantly due to a growing interest in health.
The biggest reason for the popularity of red ginseng is the release of various product forms that can be consumed conveniently. In the past, there was the hassle of having to brew red ginseng yourself, but nowadays, there are many portable products such as stick packs and jellies, making it easy for foreigners to purchase them.
In particular, awareness of red ginseng has risen even further as cases of celebrities showing interest in Korean red ginseng products, such as NVIDIA CEO Jensen Huang, have become known. This phenomenon demonstrates that Korea's health functional foods are being recognized for their quality worldwide.
Retail industry officials expect that the proportion of foreign tourists choosing red ginseng as a souvenir of their trip to Korea will continue to increase in the future. Korea's traditional health food is now establishing itself as a global product that takes care of the health of people around the world.