Seoul Tourism Association and Asia Artpiad Committee Join Hands to Revitalize Tourism
The Seoul Tourism Association (STA) has signed a business agreement with the Asia Artpiad Committee (AAC) to develop Seoul's tourism industry. This agreement was established to provide more diverse experiences to foreign tourists visiting Seoul by utilizing art and culture.
Moving forward, the two organizations plan to jointly plan various cultural and artistic events at major tourist attractions in Seoul. In particular, they intend to focus on promoting Seoul as a cultural and artistic hub of Asia through exhibitions and performances featuring artists from the Asian region.
This collaboration is expected to serve as an opportunity to convey the charm of Seoul in a new way to the increasing number of foreign tourists. An official from the Seoul Tourism Association stated that content combining art and tourism will play a significant role in enhancing the brand value of Seoul as a city.
Furthermore, economic effects such as the revitalization of local commercial districts and job creation are also expected through these events. The two organizations plan to prepare concrete implementation plans through regular working-level consultations and present high-quality cultural programs that will satisfy tourists visiting Seoul.