54% of Internet Traffic Is Bots… An Era in Which AI Mediates Information
Published
The report 'The Economy of Discovery: 2027 Global Media and Entertainment Tech Trends,' released by K-Entertech Hub, showed how the internet is changing as AI mediates information. According to the report, bots account for 54% of total internet traffic. In other words, automated programs now access websites more often than people visiting directly.
The report also found that traffic arriving through news searches has declined significantly. Visits from news search fell from 18 million to 11 million. The report interprets this as a sign that fewer people are moving to news websites, as users increasingly get information directly from search results pages.
The report also confirmed AI data collection targeting B2B content. According to the report, AI scraping occurred 116 times for every 1,000 requests made by people for B2B content. Scraping is a method of automatically collecting information from websites, used by AI models and search services to gather material.
The report emphasizes that the way content is discovered and consumed is changing rapidly. Media companies and content creators now face the challenge of deciding how to deliver their content amid these shifts. The report predicts that this trend will become a major trend in the media industry in 2027.
Sources: K-EnterTech Hub
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