Chairwoman Kim Jung-soo Leading a New Era for Samyang Foods
Samyang Foods is a company with a deep history, having launched Korea's first instant noodles in 1963. The late Honorary Chairman Chun Joong-yoon, the founder, created ramen for the first time to help citizens suffering from hunger after the war. With this history, Samyang Foods is currently undergoing a major transformation under its new leader, Chairwoman Kim Jung-soo.
The biggest turning point in Chairwoman Kim Jung-soo's life was in 1994. She became a member of the Samyang Foods family by marrying former Chairman Chun In-jang, the eldest son of Honorary Chairman Chun Joong-yoon. Although she initially lived as an ordinary daughter-in-law, she began to prove her abilities by directly participating in management when the company faced a business crisis.
Chairwoman Kim is credited as the key figure who led the success of Samyang Foods' flagship product, 'Buldak Bokkeum Myeon' (Hot Chicken Flavor Ramen). She accurately identified the tastes of consumers who enjoy spicy flavors and focused on promoting them to the global market. As a result, Samyang Foods was able to grow into a global food company loved around the world, beyond Korea.
Currently, Chairwoman Kim Jung-soo, as the head of Samyang Foods, determines the overall direction of the company. In Korea's conservative corporate culture, it is very unusual for a daughter-in-law to rise to the position of chairwoman. For this reason, her leadership and management style are receiving significant attention in the food industry.
Samyang Foods plans to continue the founder's spirit and provide healthy and delicious food to people around the world. Under the command of Chairwoman Kim Jung-soo, many people are focused on what new records Samyang Foods will set in the global market.