Philip Morris Korea's E-cigarette Device 'VEEV inPRIME' Wins Red Dot Design Award
Philip Morris Korea's liquid e-cigarette device, 'VEEV inPRIME,' has been honored with an award at the '2026 Red Dot Design Award,' a prestigious global design competition. This award is seen as international recognition of the product's innovative design and user convenience.
The Red Dot Design Award is a renowned ceremony held annually in Germany, which selects outstanding works across various fields including product design, brand, and communication design. VEEV inPRIME is reported to have received high praise for its sophisticated exterior and design that ensures user convenience.
A representative from Philip Morris Korea expressed delight at once again proving the design competitiveness of their products through this award. The company plans to continue strengthening its market position by introducing diverse products that reflect consumer preferences.
Meanwhile, various discount events are currently being held in the retail industry. Daiso Mall is running an event where customers receive an instant discount of 1,000 KRW when paying 35,000 KRW or more using Payco points. This benefit can be used up to two times per Payco ID during the event period.
As such, companies are expanding their touchpoints with consumers through various promotions, alongside efforts to enhance the technological and design aspects of their products. Consumers are expected to continue making rational purchasing decisions by staying well-informed about such information.