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Busan Selected as 'Destination of the Year' for 2027 by Global Travel Platform Expedia

Published 2026-10-21

Busan Selected as 'Destination of the Year' for 2027 by Global Travel Platform Expedia | Integri News

Global travel platform Expedia has selected Busan, South Korea, as its 'Destination of the Year' that must be visited in 2027. This announcement is being evaluated as a global recognition of Busan's unique charm and its potential as a tourism city.

Recent domestic travel trends are shifting away from short day trips toward 'stay-based tourism,' where travelers stay in a local area to enjoy a leisurely experience. In particular, there is a growing trend of travelers using accommodations in smaller regional cities to deeply experience local culture.

Busan is a city consistently loved by domestic and international travelers for its harmony of beautiful beaches and sophisticated urban landscapes. This selection is expected to lead to more foreign tourists visiting Busan and have a positive impact on revitalizing the local economy.

Experts analyzed that Busan's diverse tourism content and convenient transportation infrastructure were the primary reasons for this selection. Much attention is now focused on what new aspects Busan will showcase as a world-class tourism city in the future.

Sources: Korea.net

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