Korea's Hallyu Strategy Shifts: From Exporting Content to Growing Alongside Partner Nations
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Korea's cultural strategy is changing. Until now, Korea has focused on selling cultural content such as dramas, music, and films overseas. Recently, however, a move toward growing together with partner nations, rather than simply selling content, has begun to emerge.
The core of this change is the concept of 'co-evolution.' Co-evolution means developing together while influencing and exchanging with one another. In other words, rather than Korean culture being spread in one direction, the goal is to build new cultural industries together with cooperating countries.
The government has also disclosed specific target figures. Seoul aims to increase the export value of Hallyu cultural content to 110 billion dollars by 2030. However, the article does not provide detailed information on the current export scale or the concrete methods for achieving the target.
This strategic shift shows the direction in which Korea's cultural industry will move in the future. As the focus moves away from simply selling large amounts of content toward broadening cooperative relationships, attention is gathering on the details of future policies and their outcomes.
Sources: K-EnterTech Hub
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