EL Beauty to Showcase Diverse Beauty Products at CPHI/Hi Korea 2026
The beauty industry has recently been emphasizing healthy beauty and expanding its touchpoints with consumers. EL Beauty announced that it will participate in the 'CPHI/Hi Korea 2026' event, which will be held in 2026, to introduce its key products.
At this event, EL Beauty will set up a special space where visitors can experience the products firsthand. Visitors will be able to try out the brand's signature products on-site, including the Chaegwang Mist, Chaeyoon Reset Cream, Chaeyoon Bubble Pin Essence, and Chaebit Tone-up Sunscreen.
Furthermore, EL Beauty will go beyond simply exhibiting products by providing professional consultation services. Through this, customers can receive recommendations for products suited to their skin condition and hear detailed explanations on proper skincare methods.
This event is expected to be a beneficial opportunity for domestic consumers who are interested in healthy skincare. Through this exhibition, EL Beauty plans to communicate directly with customers and further promote the brand's value.
Going forward, such experiential marketing by beauty companies is expected to become an important strategy for getting closer to consumers.