Analysis of President Lee Jae-myung's SNS Communication: Focus on Diplomacy and Late-night Posts
Recently, the results of an analysis of posts uploaded by President Lee Jae-myung on the social networking service (SNS) 'X' (formerly Twitter) over the past year have been released. This analysis clearly demonstrates how the president communicates with the public and which topics he focuses on. According to the findings, the president has maintained an active online presence, posting a total of 625 times over the past year.
The most striking aspect of the analysis results is the subject matter of the posts. The most frequently mentioned field was 'Summits and Diplomacy.' Out of the total posts, 209 (approximately 33.5%) were related to diplomatic content. This indicates that President Lee Jae-myung places significant importance on informing the public about activities in the international community and cooperation between nations.
The timing of the posts also showed unique characteristics. About half of all posts were written during late-night hours when people are usually asleep. The media refers to this method of communication as 'Direct Politics.' This is a method in which the president conveys his thoughts directly to the public instantaneously, bypassing traditional media outlets such as newspapers or broadcasts.
As such, direct communication using SNS is becoming an important tool in modern politics. As the president's messages are delivered in real-time, there is a positive effect of narrowing the psychological distance with the public. However, various opinions have emerged regarding the efficiency and appropriateness of posts concentrated during late-night hours.
In conclusion, this analysis is an example of how the communication methods of national leaders are changing in accordance with technological advancements. Many are now watching to see what role this 'Direct Politics' will play in increasing public understanding of government policies in the future.