Hankook Tire Accelerates North American Racing Market Expansion with 5-Year Exclusive Supply Agreement
Hankook Tire & Technology is significantly expanding its influence in the North American racing market. The company recently announced that it has signed an official exclusive tire supply agreement with 'Racing America,' a major racing competition in the United States.
Under this agreement, Hankook Tire will exclusively supply tires for all competitions hosted by Racing America for the next five years. This is being evaluated as a testament to the recognition of Hankook Tire's superior technological prowess and quality in the North American market once again.
Through this partnership, Hankook Tire plans to increase its brand awareness among motorsport fans in North America. In particular, by showcasing its high-performance tire technology directly on the track, the company is expected to further solidify its position as a premium brand within the North American market.
Meanwhile, this collaboration is part of Hankook Tire's strategy to strengthen sports marketing in the global market. The company plans to continue promoting its tire technology through participation in various international competitions and steadily increase its global market share.