President Lee Jae-myung visits 'Korea Street' in Santiago, Chile… experiencing the popularity of K-Culture
President Lee Jae-myung, currently on an official visit to Chile, made a surprise visit to 'Korea Street' in Santiago with First Lady Kim Hye-kyung on the 30th (local time). This visit was arranged to communicate directly with local citizens and to confirm the elevated status of Korean culture in the South American region.
'Korea Street' in Santiago is a place typically bustling with locals who enjoy K-Culture, such as Korean food and cosmetics. President Lee and the First Lady walked through the street, greeting local citizens and spending meaningful time conversing with those who use Korean products.
In particular, the high popularity of Korean brands, including K-Beauty, was evident at the scene. Many Chilean citizens showed great interest in Korean cosmetics and culture, and President Lee expressed his gratitude to the citizens who love Korean products.
This visit is expected to serve as an opportunity to further strengthen cultural exchanges between South Korea and Chile. President Lee plans to continue promoting the charm of Korea and expanding points of contact with local overseas Koreans and citizens through various diplomatic schedules.