Nongshim Sets Up 6-Meter Shin Ramyun Cup Sculpture on London's Thames to Launch Brand Campaign
Published
Nongshim held a brand campaign using a Shin Ramyun cup sculpture about 6 meters tall on the Thames River in London, United Kingdom, on the evening of the 6th (local time). The large cup-shaped sculpture was placed in a prominent spot where people walking along the riverside could easily see it.
The goal of this campaign was to promote Shin Ramyun and other Nongshim products. Shin Ramyun is a representative instant noodle of Korea and has been widely sold overseas for a long time. Through this event, Nongshim appears to be aiming to naturally introduce its products to London residents and tourists.
In this way, companies are carrying out various forms of marketing to raise product awareness in overseas markets. In particular, in the food sector, events where local people can directly experience and enjoy products are often used as an important promotional tool.
However, specific details such as the scale of the event and visitors' reactions have not been disclosed so far. Nongshim has not released any further information about the results of this campaign.
Sources: Korea IT Times
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