Kakao Secures Future Growth Engines by Strengthening AI Services
Recently, domestic securities firms have been paying close attention to Kakao's artificial intelligence (AI) business strategy. While Kakao had previously been evaluated as being somewhat slow in adopting AI technology, it is now seeking change by announcing concrete plans to increase profitability.
The securities industry anticipates that Kakao will integrate various AI services based on its powerful platform, KakaoTalk. In particular, the strategy is to apply AI technology within KakaoTalk to enhance user convenience and, through this, create new revenue models.
In line with these changes, a number of securities firms have set Kakao's target stock price between 55,000 won and 62,000 won. This is interpreted as a reflection of market expectations regarding how effectively Kakao can monetize its AI technology.
Kakao plans to focus on developing related technologies and advancing its services to leap forward as an 'AI super-app' in the future. Experts are watching to see if Kakao can secure competitiveness in the AI market and achieve tangible results.