Kia Invites Global Dealers to Korea to Expand Global PBV Business
Published
Kia has hosted an event inviting dealers from around the world to Korea to fully expand its global Purpose Built Vehicle (PBV) business. The event, titled 'Kia Discovery,' was organized to share Kia's future strategy in the global market.
Thirty-three key dealers from 17 countries across four regions participated in this event. During their visit to Korea, they toured Kia's headquarters and visited AutoLand, Kia's state-of-the-art production facility, to witness the company's manufacturing expertise and future vision firsthand.
Through this invitation event, Kia aimed to further strengthen its cooperative relationships with global dealers. In particular, as PBVs are next-generation mobility solutions that allow for flexible use of space tailored to user needs, Kia plans to enhance its competitiveness in the global market through them.
Participating dealers experienced Kia's PBV strategy firsthand and discussed how to expand the business in their respective markets. Kia expects this visit to serve as an important opportunity to solidify its global network and establish its position as a PBV brand in the world market.
Moving forward, Kia plans to lead the global PBV market by working closely with dealers worldwide based on this event. Attention is focused on what kind of results Kia's new mobility strategy, backed by Korean technological prowess, will achieve in the global market.
Sources: Hyundai Motor Group
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