Changes in AI Technology and New Strategies for the Fashion Industry
With the rapid advancement of artificial intelligence (AI) technology, significant changes are taking place across all industries. In particular, the strategy of utilizing AI to create large volumes of content has long been used in the fields of marketing and content production.
However, there is a growing consensus that this strategy needs to change. This is due to the strengthening of relevant government regulations and the shift in consumer perception regarding AI-generated content. It has now become difficult to attract consumer interest simply by producing large quantities of content.
Amidst this trend, the fashion tech company 'Perfitt' showcased new technology at the recently held 'KOFOTI AX Demo Day 2026.' Perfitt unveiled its 'AI Fit Intelligence' technology, which uses AI to accurately analyze an individual's body measurements and recommend the optimal size.
This announcement demonstrates that AI is evolving beyond a tool for content creation into a means of providing tangible value to consumers. Experts emphasize that for companies, gaining consumer trust when utilizing technology will be more important than anything else moving forward.
In conclusion, future AI strategies should focus on qualitative growth rather than quantitative expansion. Aligning with changing regulations and the evolving expectations of consumers, the core challenge for companies will be how to use technology more intelligently and honestly.