Lotte Wellfood Promotes the Appeal of ‘K-Snacks’ at the UNESCO World Heritage Committee
Lotte Wellfood, a Korean food company, recently held an event to promote ‘K-snacks’ to the world at the 46th session of the UNESCO World Heritage Committee held in New Delhi, India. This event was organized to promote Korean culture on a global stage.
Lotte Wellfood introduced a variety of Korean confectionery and snacks to the delegations and officials from various countries attending the meeting. In particular, snacks featuring authentic Korean flavors garnered significant interest from foreigners, serving as an opportunity to once again confirm the global popularity of Korean food.
At the promotional booth set up at the venue, products that harmonize traditional Korean flavors with modern technology were on display. Many participants tasted the Korean snacks themselves, responded positively, and highly evaluated the potential for growth in the Korean food industry.
This activity served as an important opportunity for a Korean food company to enhance its brand value at an international event and strengthen the status of K-food. Lotte Wellfood plans to continue actively promoting the taste of Korea to the global market through various international events.