President Lee Jae-myung Visits 'Korea Street' in Chile… Confirms Local K-Culture Fever
President Lee Jae-myung, currently on an official visit to Chile, made a surprise visit to 'Korea Street' in Santiago on the 30th (local time) alongside First Lady Kim Hye-kyung. This visit was arranged to personally witness the growing local interest in Korean culture and to engage with the citizens.
'Korea Street' in Santiago has recently become a popular destination for locals as Korean culture, including K-beauty and Korean food, has gained significant popularity. President Lee and the First Lady toured the street, exchanged greetings with local merchants, and observed firsthand the reactions of citizens using Korean products.
Local citizens warmly welcomed the visit of the President and the First Lady, demonstrating a high level of interest in Korean culture. In particular, the visit once again confirmed that K-beauty products are receiving positive reviews in the Chilean market.
President Lee expressed his hope that cultural exchanges with Chile would become even more active through this schedule. The government plans to continue providing various forms of support so that Korean culture and industries can receive even more love abroad in the future.